MarketingAdvanced
Critique landing page copy as the buyer, not the marketer
Reads your page as a sceptical buyer with limited time and reports where they would stop reading and why.
landing pagecopywriting
MarketingAdvanced
Stress-test a positioning statement against a sceptic
Attacks your positioning the way a competitor would, then tells you which parts survive.
Works with Claude, ChatGPTUpdated 2026-09-27
When to use it
Use this before a website rewrite or a launch. It is designed to find the claims that any competitor could also make, which is the most common failure in B2B positioning and the hardest to see in your own copy.
Excerpt
Work through four questions, in order.
1. THE SWAP TESTUnlock the full prompt
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