SalesStarter

Write the first email after a referral

Uses what the referrer actually said, so the opening line earns the reply instead of spending the introduction on yourself.

Works with Claude, ChatGPT, GeminiUpdated 2026-09-27

When to use it

Use this when someone has offered to introduce you and you have one email to make it count. The referral is the only credibility you have in that first message, so the prompt spends it properly rather than opening with a paragraph about your company.

Opening this in Claude or ChatGPT sends the prompt with its {{PLACEHOLDERS}} still in it. Replace them with your own details before you send, or copy the prompt and fill them in first.

Someone has referred me to a new contact. Here is what the referrer told me:

<referral>
{{REFERRAL_CONTEXT}}
</referral>

About us:
{{ABOUT_US}}

Write the first email to that contact. Constraints:

- Under 120 words.
- Name the referrer in the first sentence, and say specifically what they said the contact was dealing with. Do not write "they thought we should connect" and leave it there.
- One sentence on why that problem is one we work on. No capability list, no adjectives about ourselves.
- End with a single, small ask: a specific length of call, or a direct question they can answer in one line.
- No "I hope this finds you well", no "circling back", no "quick question" as the opener.

If the referral context is too thin to say anything specific, do not invent a detail. Instead, write the email asking the referrer a clarifying question first, and say that is what you have done.

End of prompt: Write the first email after a referral

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